Mid Continent Coal and Coke
The Challenge
Mid Continent Coal and Coke Company is a global player in the steel industry, delivering their products to mills around the world. So designing an identity that crossed multiple cultural lines without offending anyone was a big undertaking. Different cultures have different traditions and meanings for so many different things. From a handshake, to the way you give someone your business card, many things had to be taken into consideration when design this corporate identity.
The Solution
We wouldn’t call it generic, we wouldn’t call it flashy… we call it successful. It’s a pleasing solution to a complex problem. The logo tells the story about the industry they are in. The colors neutral across all lines and the font easily readable.
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