Annual Reports Don’t Need to be Boring. Part 2

TomTod Ideas is anything but boring OR typical. Their approach to what they do is simple. Uh sort of.

TomTod uses an experientially-oriented, project-based approach to giving students the skills and abilities to impact change in their world. Ranging from What If You Could a 6-12 month long experiential mentorship adventure, to our in-school collaborative What If 101, to our week-long summer Camp What If, we meet middle school students where they’re at and connect them to the wisdom, resources, and experience of adults.

Middle school students live in this unique space of intellectual ability, imaginative capacity, and passionate energy. We believe that this incredible combination is ready to unleash all sorts of wonderful ideas into the world, but often students are overlooked instead of empowered.

So when we were asked to design their 2015 annual report, we knew we had to give them anything but a typical and boring layout.

Feeding off the excitement of the students, staff, community and volunteers, we threw out the traditional and expected annual report elements and went with a bold, colorful, graphic approach. Here is a sampling of the pages we created.

Who said annual reports had to be boring?

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Wake up and smell the coffee

Our friends over at Mandy Yams Coffee Company asked us if we’d be interested in developing the brand for the newly launched coffee roasters. Well, being lovers of coffee, of course we wanted to. Their Mandy Yams Facebook page has this description of the business, “MandyYams roasts high quality coffee to support nonprofits and make your taste buds happy.” We wanted to design a brand that would make your eye happy as well.

We wanted the brand to convey the process of roasting coffee bean, which if you didn’t know, start out as green and get their rich brown color from the roasting process. The color chosen for the logo concepts represented that with rich browns of varying tone. Our initial concepts were presented and one was ultimately chosen to represent Mandy Yams. Mandy Yams is “my” coffee.

We look forward to furthering the brand and exploring all it’s possibilities.

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Annual Reports don’t need to be boring

People are bombarded with information everyday. Time is limited and so are attention spans. So why complicate an annual report with a long, drawn-out document. The North Canton Public Library had their story to tell about their successes in 2015. Site 14 developed a one page, easy to look at, easy to read, easy to comprehend annual report. The colors are bright and engaging and the playful, casual feel of the report is a fresh approach to doing things the traditional way.

NCPL 2015 Annual report FINAL

ChoreChaser Corporate Identity

We wanted the brand to be visually appealing and humorous (sort of) to reflect the sense of humor of the owner Vicki. We presented three logo and stationery concepts, each having a different look. The top two are shown below.

The final choice incorporated a “to-do” list and check-marks, just like someones’ actual to-do list.

The brand development, now in phase two, includes the design and development of the ChoreChaser website and other support materials. Stay tuned to see what get checked off “this” to-do list.

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Ermanno’s Rebranding

We love pizza. So when we were asked to redesign the logo for Ermanno’s Legendary Pizza… we were all over it. The old logo served Ermanno’s well but it was “time for a new look,” according to Alan Frank, owner and president.

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“We want and need something that’s going to bring us up to date. Can you help us?” Of course we can. Did we mention that we love pizza too? We not only designed their new logo, but took applied that new look across the board. Logo, shirts, pizza boxes, chicken boxes, menus, website redesign, banners you name it we did.

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